2020-07-16 Meeting notes

Describing the “What” and “Why”

• Keith:

  •  I think we can set aside the knowledge architecture model for now, but we can talk about it at a business requirement level; what are the things that need to be done

• Robert:

  • His understanding last week was to put together slides at a business level that explains the business proposition of using this

• Keith:

  • Yes we want to explain what rather than how - as in what are the different implications? We are trying to tell the story of why it is that we need to do that.

  • Think the slides were addressed at a detailed level that won't work for our audience

• Robert:

  • Understood first ask as why do we do this/ why did we use BPM+ and now we are talking about what so he wants to make sure that the why question is covered already

• Linda:

  • She talked about adding semantics to fill the gaps on the slide, but she can go back and take another stab at telling that story

• Keith: 

  • The question we need to answer is not "why BPM+", but rather "what is the compelling health care need that requires BPM+" so that we can justify the business needs

• Robert:

  • They addressed the goals at the beginning of those slides

• Keith:

  • There is a huge gap of understanding on the part of a potential audience between the health/patient need and the work products and so explaining clinical knowledge and communication is challenging but important

• Andrew:

  • We are getting some strategic comms support (Madeline Klineman); Madeline is on the line

• Keith:

  • The people were are working with and going to be presenting to don’t have the background that we have and so the strategic comms will be very helpful

  • The goal is that everyone benefits from the work that we've done, and that we can show the benefit from framing these things

  • Request: Linda and Robert help us to draft this message

• Andrew:

  • Let's figure out what the story/journey that we want to tell that explains why this is important to what they care about , and then the nuance of the detail Linda is proposing will follow

Next Steps

• Linda:

  • Happy to help with that. She is OOO July 24 - August 7th, but mostly available the week of 7/20/20 and works 10am-6:30pm ET

• Yvonne:

  • Will set up a call to discuss strategic communications plan based on Linda's availability next week

• Penni:

  • Has completed Yes/No and Unknown parts of questionnaire but needs someone to fill in or give ideas on some of the things she has questions on

• Andrew: Will connect with her